We were associated with Health & Glow for a span of two years (2018-2020). In these 2 years we gained 5x traffic growth for the client and also enhanced their web-based application for better conversions.
The CLIENT
Health & Glow has one of the largest networks of beauty and wellness products with over 160+ stores across Bengaluru, Chennai, Hyderabad, Cochin, Mumbai, Pune, Kolkata, Bhubaneswar, Mangalore, Manipal, Coimbatore and more.
They host an unmatched and an ever-increasing assortment of skin care, hair care, makeup and wellness products for both men and women.
The CHALLENGE
- Enhance & improve existing website and web-based application on mobile devices.
- Leverage existing customer base.
- Rank on high volume keywords like best skin whitening cream, concealer, eyeliner and more.
- Maintain the E-commerce platform with 700 brands and 40,000+ products.
The EXECUTION
We started with improving the mobile based web application as it was the main source of traffic on the website. A team of SEO experts was assigned to perform a thorough competitor analysis. After all the analysis we tried and tested keywords by optimizing the On-page SEO elements and Meta descriptions.
In addition to On-page changes, we improved the site authority through our link building strategies and also improve page speed with the help of the development team.
The RESULTS
Traffic GROWTH:
Organic traffic growth of 494%, from Oct ’18 to Nov ’20.
Keyword GROWTH:
Organic keywords growth:
| OCT ’18 | NOV ’20 | |
|---|---|---|
| Keywords in Top 3 | 105 | 479 |
| Keywords in Top 10 | 77 | 2518 |
| Keywords in Top 100 | 4928 | 63710 |
Revenue GROWTH:
Before associating with Ozias, the client was generating revenue from 12k visitors. Nearing the deadline of the agreement with the client, the site received 62k monthly visitors. The overall revenue increased by 362% and it also helped in improving brand value. Along with the revenue, we improved the overall conversion rate from 8% to 13%.
