In association with Jabong, Ozias Media initiated a month-long Facebook Campaign which resulted in 1.6Mn+ impressions and 8.49x RoAS (Return on Ad Spend) for the Client.
Impressions in Social Media Marketing tells you how many times your content/Ad was displayed on a particular device by the user.
Clicks are the number of times user clicks on the links within the ad that directed them to a particular page or location.
Return on Ad Spend (RoAS) measures the revenue generated as compared to the money spent on an advertising campaign.
Jabong.com is one of the most fashionable footwear, clothing & accessory websites in India. The company’s headquarter is in Gurugram, NCR, India. It dispatches more than 6,000 orders a day.
The portal sells apparel, fashion accessories, beauty products, footwear, fragrances, home accessories and other fashion and lifestyle products.
The aim of this campaign was to increase customer base and sales. The team at Ozias with its expertise in the E-commerce niche formulated a strategy to target relevant Facebook users for promoting the brand.
Various creatives were made for test drives and 10 of the creatives were approved for the final release of the campaign. The campaign ran for a month with noticeably high conversions as compared all their previous ones.
One strategy that helped us scale the brand’s conversions immensely was strategically retargeting users that abandoned their carts. The ATC (Add to Cart) event refers to users clicking the ads and then adding the product to the cart but not purchasing it. Using the Facebook pixel in the ads we retargeted these users and increased the overall RoAS (Return on Ad Spend).
This campaign had a 19,78,412 reach and 16,24,456 impressions. The Ad received 90,969+ Clicks which got us a CTR of 5.6%. There was a 52.14% improvement in CTR over the month-long campaign. The total RoAS (Return on Ad Spend) was 8.49x.